Property Information for 7344 Villa D Este Dr

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Lovely well maintained villa was recently updated with granite counters, tiled backsplash, new appliances, new wood cabinets and flooring complete this bright & sparkling eat-in kitchen. Cathedral ceilings and skylights bring light and abundance to the living areas. New carpeting in all the living areas plus both bedrooms adds to the comfort of this home. Updated baths with spacious rooms immaculately kept up by this original owner. New plumbing throughout, new roof and A/C unit includes extra storage cabinets in both the utility room to the garage with a built-in workbench and entire wall of storage cabinets. This charming home appeals to the most discriminating buyer.

Property Features

  • Condo/Townhome/Row Home/Co-Op

  • Status: Active
  • County: Sarasota County
  • Subdivision: PRESTANCIA
  • Year Built: 1988
  • 2 total bedroom(s)
  • 2 total bath(s)
  • 2 total full bath(s)
  • Approximately 2207 sq. ft.
  • Type: Villa

  • Style: Villa
  • Master bedroom
  • Living room
  • Dining room
  • Family room
  • Kitchen
  • Master bedroom is 14×12
  • Living room is 27×18
  • Family room is 12×12
  • Kitchen is 23×13
  • Fireplace(s)
  • Pool features: Heated Pool
  • Swimming pool(s)
  • 2 car garage
  • Attached parking
  • Parking features: Drive Space, Street Parking
  • Heating features: Fuel - Electric
  • Central air conditioning
  • Central heat
  • Cooling features: Humidistat
  • Inclusions: Dishwasher, Dryer, Exhaust Fan, Hot Water Electric, Microwave, Range, Refrigerator, Washer
  • Exterior construction: Block, Stucco
  • Energy Info: Ceiling Fan(S), Window Treatment
  • Roofing: Tile
  • Pets allowed
  • Lot is 5431 sq. ft.
  • Approximately 0.12 acre(s)
  • Lot size is less than 1/2 acre
  • Utilities present: Cable Connected, County Water, Electric, Fire Hydrant, Public Sewer, Public Utilities, Street Lights
  • Parcel Access: Street Private
  • Call agent for details on association fee info.
  • Elementary School: Gulf Gate Elementary
  • Middle School: Sarasota Middle
  • High School: Riverview High

I recently lost 2 huge clients. I mean huge, I means upwards for $30,000 marketing dollars spent with me every year. I lost them, well one due to I got sick and while I was out someone called and invited her to an awards ceremony, and she thought I had someone call her, besides me to try and get her to go to get her to spend more money. And as we both know, nop one wants anyone talking to thier clients, especially when you are commission only.

The second client I lost was due to lack of  phone calls. Even though I did everything I could for her, including Extending $40k worth of product into oblivion, and having to make up that money in my daily quota, I did everything I could for her, and now that they aren’t my clients, I am still fixing thier challenges and dealing with all the little intricacies no one else wants to. And they tag thier name on it.

That is why, I think before you get upset, you should know everything can be fixed with a certain amount of time, and cause I am not in constant contact with you, does not mean I am not emailing the 15 people I need to, and contacting customer care, and doing all the things you would have to do… if I did not do it for you. So dear realtors, even though I only have 1000 clients, there is a ton of tiny maintenance that goes on with it, so please, bear with me, and I will continue to do all the little things none of your other vendors want to do. I do in fact live off referrals just like you.

As a Realtor, You have 3 options:

  1. Keep things the way they are, and pre-determine your reasons for not advertising on Realtor.com
  2. Keep the base program you currently have, and hope it is enough.
  3. Decide  that you are going to get the full blown marketing system, and spend 40% of your advertising on the site that gets 80% of all minutes surfing online, and get some real action this year.

What is the Full-Blown Marketing System:

  1. Featured Homes
  2. Featured Agent
  3. Featured CMA
  4. Market Snapshot
  5. Featured Website
  6. Showcase Listings

So, you can fight the fact that you have other sites that get you leads, or you can do the number one thing you can do to set you apart. There is no place in the world where people look for homes more than Realtor.com. Period.

Obvioulsy, I have heard them all. So…. lt me list them for you..

  1. Realtor.com should be free to Realtors.
  2. It is a tough market.
  3. I don’t get leads.
  4. I get traffic but no leads.
  5. I get more leads from somewhere else.
  6. My sellers don’t care. I tell them it is your fault my pictures aren’t there.
  7. I have no money.
  8. My broker pays for my advertising.
  9. I hate Realtor.com
  10. If it was not for us Realtors, Realtor.com would not exist.
  11. You charge way to much.

I get it. No, I don’t.

I don’t agree with any of them. Why?

1. Realtor.com should be free. OK. So first off, if it was free, it would not be #1. There is no way to serve the bandwidth, the technology, the customer care for free. The other option would be, (if you wanted it in your dues to NAR) would be to force everyone to do it. But then would go your leveraging. You could no longer tell your clients, you are less than 5% of anyone who do anything, above and beyond what they do.

2. It is a tough market, but you know that is an excuse. NOT advertising will NEVER get you refferals, and people who don’t advertise, don’t last.  That is Marketing 101. Less Business = More ads. Are you telling your clients before you take the listing you are letting your broker decide how to advertise their home?

3. I don’t get leads. Well, what did you buy? There is only a small percentage of leads available. Period. I don’t care what site you are on. Want leads? Buy our lead program, featured CMA. It is about $4200 for the year. (less, more depending on the market). Look, this is where people shop online, you may get leads, you may not, but people are looking. And they come back. You may not get as many leads as you get from where?? I don’t know how qualified they are. But I can promise you, leveraging Realtor.com will result in referrals. If you leverage it. And if your like me, 90% of all your business comes from referrals. Which are the BEST leads.

4. See my reason 3.

5. See my reason 3.

6. My sellers don’t care. I tell them it is your fault my pictures aren’t there. Do you really believe this? What matters most is what matters to your sellers. They refer you. If you think advertising on free sites is all you need to do, well, besides Realtor.com, and the MLS, consumers can advertise thier own home for free. Value proposition is what they are paying for. By not advertising on the site your sellers use most is hurting your business.

7. I have no money. I know commission only can be hard, and I empathize with you, a little. How do you expect to get money, referrals, stay in business by not advertising. There is no logical way to get a return on an investment without an investmest. How can you get listings or sales, without advertising? Please tell me you are not depending on luck. Look at all your top producers. Are they still advertising? I honestly see it all the time. Someone who has 50 listings, has Realtor.com, decided they no longer need Realtor.com and cancels and by year 3, they now have 4 listings or are out of the market. Consumers ASSUME you are going to showcase thier home on Realtor.com

8. My broker pays for my advertising. If your broker is going to decide how competitive thier home should be marketed, then, maybe you should give him your listings. Did he meet with the client? Do the walk-through? How important is that client to your broker?

9. I hate Realtor.com. I know. It is tough feeling like Realtor.com should be free. But then everything would be different. Free does not get you to be number 1. Free gets you substandard technology (look at craigslist, honestly). There is a reason you may be waiting a long time for someone to take us out, and we aren’t laying off people, and have not filed bankruptcy like some other companies. When it somes to technology and service we spare no expense. Every client has thier own account manager, aside from our customer service department. We have a team that does nothing but ensure you are advertising on the most visited website for Real Estate in the world. No one cares more about your success, in advertising, than your Realtor.com account manager. You may not agree with what we say, but if you follow my advice, I can help you get to the top.

10. If it was not for us Realtors, Realtor.com would not exist. Your right. We would be cars.com or restaurant.com. But, we would still be in advertising. We would still be number 1. And with one of the best, most recognizable staff in the internet realm, (and most successful) be glad we are part of your team.

11. You charge way to much. But we charge less than anyone else. Per traffic, per product, per solution. Less than print, and any other site out there, besides the free ones. I know you feel that we should operate per listing, and if our model was set up that way, you would have to pay for time, like the newspaper. We are advertisting. We are not a personal site, even though we offer other solutions, we are advertisting.

I am back at work full time… and let me tell you the year ahead… I have some major work to do to get my realtors pumped back up. So… back to the brain bin, trying to optimize and regenerate some ideas to keep you all successful. Hmmm. So I came up with this…

FOR THE SPECIAL MESSAGE BOX!!! AND IN YOUR HEADLINE.

NOW IS THE BEST TIME IN 10 YEARS TO BUY A HOME!!  NOT SURE IF YOU QUALIFY?  CALL ME TO DETERMINE YOUR BUYING POWER!! FREE NO OBLIGATION CONSULTATION!!   NOT SURE IF THE MARKET IS RIGHT FOR YOU? CALL FOR FREE HOME EVALUATION! xxx.xxx.xxx CALL TODAY!

 

PLEASE. ENJOY.

I LOVE MAKING MONEY AS MUCH AS YOU…. LET’S TAKE OVER THIS MARKET.

PS.. IF YOU ARE A SELLER/BUYER READING THIS.. PLEASE NOTE… MY JOB IS TO HELP YOUR REALTOR GET YOU IN THE RIGHT HOME, AND MAKE YOUR INVESTMENTS RETURN $$.

Home Buyers Excited About Searching on New Realtor.com(R) Web Site
Monday October 27, 8:33 am ET

Design Changes Motivate Visitors to View More Properties, Sign up for More Alerts, Share More Listings With Friends

LOS ANGELES–(BUSINESS WIRE)–Searching for real estate is about to get easier, faster and more exciting as Move, Inc. (NASDAQ:MOVE - News), the leader in online real estate, today announces the launch of the new Realtor.com Web site into public availability. Statistics on visitor search behavior captured during the Beta test period indicate Move has made the right enhancements at the right time. “The redesigned Realtor.com offers a more inviting, easy-to-navigate and personalized search experience that’s complemented with the right tools, resources and information,” said Lorna Borenstein, president of Move. “Despite one of the most challenging real estate markets we’ve experienced, second quarter user registrations increased by 9% and the number of consumers electing to receive email alerts has doubled [over 3.3 million delivered since Beta], compared to the first quarter of this year. This increase in engagement after the Beta release confirms we’ve made the right enhancements to the site, encouraging potential home buyers to remain onsite longer as they access more real estate listings, resources and information. As the leader in online real estate, we feel a special responsibility to keep users engaged as we continue to deliver the best online tools available.” Beta tests show consumers are more actively involved with the new site’s search tools and features as compared to those offered on the “classic” site. On the newly designed search results pages, visitors are viewing 40% more properties and clicking through 12% more often to view property details. Compared to the “classic” version, 45% more visitors downloaded informational brochures on properties of interest and forward listings to friends 10% more often. During the Beta test phase, visitors were 10% more likely to click on to a broker or agent’s Web site and 37% more likely to email an agent or broker for more details.

Source: Move, Inc.

·  View the New Realtor.com Homepage (Graphic: Business Wire).  View Multimedia Gallery
     
 

“The new Realtor.com sets the online standard in real estate search and offers Realtors and advertisers the most effective marketing platform available,” said Errol Samuelson, president of Realtor.com. “By making it even easier for consumers to find what they need in the context of Realtor.com’s comprehensive listing database, we’ve significantly improved visitor involvement within the site and delivered greater value to our advertisers.” The new Realtor.com includes a complete redesign of the home page, search results pages and listing detail pages. Landing on the redesigned Realtor.com homepage, visitors will immediately notice a new look and feel featuring a warmer color palette and streamlined design centered around a dynamic photo carousel and easy-to-use Find Homes search box. Integration of neighborhood data that delivers hyper-local information on 55,000 communities, a newly added home valuation feature that includes sold data directly from MLSs, and instant access to tools and trends have also taken up residence on Realtor.com’s new homepage. Throughout the site, newly integrated intuitive search features have reduced the number of clicks consumers take as they search, while improved navigational features swiftly power them through Realtor.com’s four-million-plus listings, the largest collection of online real estate listings. Listings will now be “time-stamped” for freshness and feature more, higher-quality super-sized photos that are 140% larger than on the “classic” site. Virtual video tours and photo galleries that give an “insiders view” of a property are now easier to find, while greatly enhanced personalization options offering convenient and timely alerts better enable consumers to remain current as new information or listings become available. As a result of the design enhancements to the consumer search experience, Move has created a more valuable and efficient advertising vehicle for Realtors® and consumer media advertisers. The company is now better positioned to capture revenue from advertisers shifting their marketing spend towards the Internet. Industry trends and studies show advertising dollars have been consistently shifting online, away from traditional media from 2004 through 2007, with newspapers and broadcast TV losing $890 and $720 million per year respectively[2]. Industry analysts predict US Internet ad spending increases will remain in positive territory, “in the mid-teens or higher through 2011[3].” “We’re pleased and excited to give consumers an online real estate resource they can trust that’s exciting, engaging and relevant,” Borenstein says. “As the category leader, Move and Realtor.com remain committed to providing a world-class search experience that will revolutionize the American dream of homeownership and extend our position as the leader in online real estate search.”

20 Ways To Maintain A Healthy Level Of Insanity

       1. At Lunch Time, Sit In Your Parked Car With Sunglasses on and
point a Hair Dryer At Passing Cars. See If They Slow Down.

       2. Page Yourself Over The Intercom. Don’t Disguise Your Voice.

       3. Every Time Someone Asks You To Do Something, ask If They Want
Fries with that.

       4. Put Your Garbage Can On Your Desk And Label it ‘In’.

       5. Put Decaf In The Coffee Maker For 3 Weeks Once Everyone has
Gotten Over Their Caffeine Addictions, Switch to Espresso.

       6. In The Memo Field Of All Your Checks , Write ‘ For Smuggling
Diamonds’.

       7. Finish All Your sentences with ‘In Accordance With The
Prophecy’.

       8. Don’t use any punctuation.

       9. As Often As Possible, Skip Rather Than Walk.

       10. Order a Diet Water whenever you go out to eat, with a
serious face.

       11. Specify That Your Drive-through Order Is ‘To Go’.

       12. Sing Along At The Opera.

       13. Go To A Poetry Recital. And Ask Why The Poems Don’t Rhyme?

       14. Put Mosquito Netting Around Your Work Area and Play tropical
Sounds All Day.

       15. Five Days In Advance, Tell Your Friends You Can’t Attend
Their Party Because You’re Not In the Mood.

       16. Have Your Co-workers Address You By Your Wrestling Name,
Rock Bottom.

       17. When The Money Comes Out The ATM, Scream ‘I Won! I Won!’

       18. When Leaving The Zoo, Start Running Towards The Parking lot,
Yelling ‘Run For Your Lives ! They’re Loose!’

       19. Tell Your Children Over Dinner, ‘Due To The Economy, We Are
Going To Have To Let One Of You Go.’

       20. And The Final Way To Keep A Healthy Level Of Insanity

 

       Send This blog To Someone To Make Them Smile.

       It’s Called Therapy.



If you are looking to be the featured agent on Realtor.com, now it the time. Not sure how it works? Call me. I am always ready to talk. Alot. Or a little. Up to you.

As always - your  self proclaimed low pressure, high energy, gives away too much info for free, number 1 internet marketing consultant, Heather Riggio.

Thanks in advance - !!

Heather Riggio

805.557.7841

Here is a link to check out different banner ads – plus see them live on the site!! Look forward to speaking with you soon. http://heatherriggio.featuredwebsite.com/step-3—featured-ad.asp   The 3 most important things you will print today.

HEATHER.RIGGIO@REALTOR.COMCLICK HERE IF YOU CAN NOT READ THIS EMAILWWW.HEATHERRIGGIO.COM

FOR MY CONTINUALLY UPDATED MARKETING TIPS, INCLUDING .MOBI!!!!REMEMBER – JUST LIKE YOU, ALL Realtor.com MARKETING ACCOUNT MANAGERS ARE NOT THE SAME, YOUR REFERRALS ARE APPRECIATED!!!  The market redefines itself only so often, and only once in a while comes an opportunity to monetize on the changing tides…. if you are interested in having a strategy that will afford you an opportunity like that, please consider this that opportunity. The market is changing…..starting………  now.   

SHOULDN’T ALL YOUR ADS READ??????…..  THIS HOME, AS SEEN FEATURED ON THE FRONT PAGE OF REALTOR.COM  AND

LIST WITH ME!!   There are a limited number of Featured Homes™ positions available in your market. That is why I have secured space to ensure that your home gets top local billing on the #1 real estate site – REALTOR.com®*LESS THAN 1% OF ALL HOMES ARE FEATURED HOMES.. CALL ME TODAY … INVENTORY IS LIMITED  What are FEATURED HOMES? Featured homes are the homes that show up BEFORE the search results in that city/zip code. You can feature any home in your inventory, as well as change them as often as you would like. Why should I KEEP them? Limited inventory and exclusiveness. There are only 8 featured home ads per zip code. They also show up on MSN, AOL, and the rest of our networks. One more reason for people to refer you, more often.  It will also increase your exposure on Realtor.com, as well as consumers will have an opportunity to see your inventory… first. Uneven the playing field.

How to use them:

  • Use as LEVERAGE at listing presentation - See that spot right there on the front page of REALTOR.com – list with me and that could be your home tomorrow!!
  • Increase conversion ratios when FARMING EXPIRED’S & FSBO’S.
  • Use to keep your sellers happy, AND RETENTION
  • USE WHEN MARKETING TO LUXURY HOMES-

I truly understand that your home deserves the best exposure money can buy, that is why I RESERVED a spot on the front page of REALTOR.com, MSN & AOL.com – just for your Home.

  • Incorporate FEATURED HOMES into your postcards, emails, shopping carts, display ads, yard signs, press releases, in your custom ad copy on Realtor.com and phone calls to leverage that you are less than 1% of all Realtor.com in the U.S. that you can put their home in a featured home spot on Realtor.com.

 Sign up for a Free REALTOR.com® Blog. Be featured on special REALTOR.com® pages! REALTOR.COM’S FIRST TELEVISION COMMERCIAL. YOUR CLIENTS ARE WAITING.CALL ME FOR MORE REALTOR.COM AGGRESSIVE MARKETING SOLUTIONS SAVE THIS EMAIL.                                                                                     REFER ME HERE    

 ~~~~~~~CLICK HERE FOR MY 2008 WELCOME KIT~~~~~~~~~~~~~~~~~

http://marketing.realtor.com/newbenefits/ 

Heather,

I was thinking of signing back up but I can’t remember anyone coming through Realtor.com to me.  Also with that expense at this time I think I will hold off.  Thank you so much for your patience and help.

XXXXXX

DEAR xxxx

I really wish that you would of told me last year. Because we have Leverage, leads, & listings tools. This is not a lead tool. This is a exposure tool, so people can tell their Realtor – let me see this home. I have LEAD PROGRAMS  - NOT AT THIS PRICE.    You have to think about this carefully. I will note the account – but do take into consideration:   When your seller says “how will you sell m y home? Where will you advertise? And how are you different? What will you say. You KNOW everyone comes to Realtor.com & you are just not sure how to capitalize on it.   

Why & HOW TO LIST WITH REALTOR.COM 

WHY?? The fact of the matter is, in most markets,  REAL ESTATE is 90% a referral based business. Build branding & loyalty with all you have to offer. Add to your referral base by having a solid marketing plan that will produce referrals. What matters most is what matters most to your buyers & sellers.   

How will Listing Enhancements help me ? 
Listing Enhancements will assist in creating consumer awareness of my listings because they are designed to:  ~ use as leverage against competition~ use as leverage against FSBO’s~ use as leverage against expired~use as leverage to break into new farming territories, with a marketing plan designed for them - to market thier homes, not market to them~building your referral base & customer loyalty~ sending out traffic reports your sellers can send to their friends~ Bringing even more value to your sellers, which will produce even more referrals~ Differentiate me from non enhanced listings ~ Increase My Exposure and Branding ~Provide more value to your listings presentations~Justify Commission~Display of your brand and your listing to the largest audience of potential homebuyers and sellers on the Internet ~ Increased Exposure on the Search Results Page & Listing Detail Page ~ Differentiation on the Search Results Page & Listing Detail Page ~Ability to Customize and Enhance Listings proving for the most visible digital marketing plan ever.  

 WHO WOULD YOU LIST WITH?  BE ONE OF 10% OF ALL YOUR COMPETITION ENHANCING THEIR LISTINGS ON REALTOR.COM  BE ONE OF 1% OF ALL REALTORS LEVERAGING AGAINST THEIR COMPETITION WITH FEATURES HOMES (FRONT PAGE ADVERTISING)  HOW?? Would you rather tell your seller that you sold more homes than anyone else, or you sold all your homes for more money than anyone else

Good Luck,  let me know if you need me.

 Heather Riggio

I have had a couple Realtors tell me, oh now RDC is lowering price now that RDC can not sell them, due to the changing markets…

I then ask can I say something frank & direct? 

I will make a deal with you, I will tell you the same thing you tell your clients when they ask you why you want to discount their home, or we can do something to proactively change the market…..  ourselves, here, today, now.

DEAR SIR - HERE IS A GRAPH PROVING WE GET MORE TRAFFIC IN NEW YORK THAN MLSLI.COM

http://www.google.com/trends?q=realtor.com%2C+mlsli.com&ctab=0&geo=US&geor=usa.ny&date=all&sort=0

To: Riggio, Heather
Subject: Re: Realtor.com versus MLSLI.com

Hi Heather,
The graph refers to new york state. Can you send me the stats for my market.
These do not apply.
Thank you,
xxxxxx

DEAR SIR XXX, 

There is nothing I can do. Everybody knows that Realtors sell houses,  not ads. And the program that you purchased is designed to satisfy sellers  concerns, compete at listing presentations, and help justify commission. This is not one of our leads programs. (which runs in the thousands) Google does not allow me to sort by whatever city I want.  Besides, My conversation with you was truly meant to not even touch  on your products but your office motivation, and sending out a loud message to the agents in your office.  I am a firm believer that 90% of all realtors business comes from referrals, I just offer solutions that allow you to keep those referrals coming. If everyone in your area is on mlsli.com, them how are you un-evening the playing field. I do not sell advertising, but entire marketing systems that enable you to satisfy seller pain.  I am truly sorry that calls is all you are looking for. If every program was just designed to make incoming calls, then where is the leverage part of what you do. List with me, I do what every Realtor in my area does? I want to give you a reason to wake up in the morning with a new game plan, rejuvenate & retain your agents with marketing strategies that work. 50% of all agents are leaving the industry right now, yet Realtor.com memberships are at an all time high. Realtor.com agents are not leaving the market at the same rate, cause they have a marketing, competitive edge.  I am sorry it did not work for you. I truly am. I cannot just offer you listing enhancements. Last year, I sent you my how to list and leverage with Realtor.com, best practices & power point, and did not even get a read receipt. And I can’t just argue about traffic. http://www.google.com/trends?q=realtor.com%2C+mlsli.com&ctab=0&geo=US&geor=usa.ny&date=all&sort=0 which I did not see your cities in the top 10 on Google either.  If you think anyone in your office can benefit from saying: List with me, I am the featured cma specialist on Realtor.com. List with me, I place your home the most visible place to advertise your home, on MSN.com, the new Realtor.com, move.com,  excite, juno.com, netzero.com List with me, cause I am one of 10 agents Realtor.com featured on their site in this whole county.  List with me, cause I advertise where people are searching. http://www.realestaterama.com/hitwise-ranks-realtorcom-as-top-real-estate-search-term/  Please have them call me, and I will be glad to devise a marketing plan to help they feel more confident in this industry.  Heather.

comScore Ranks REALTOR.com(R) Most Visited Real Estate Site in December 07

Posted by California Real Estate

January 16, 2008

Move Web Sites Achieve 14 Percent Traffic Increase in December 07 as Compared to December 06 (1)

LOS ANGELES, Jan. 16 /PRNewswire-FirstCall/ — comScore, a leader in measuring the digital world, ranked REALTOR.com as the most visited real estate website in December 2007(1). Zillow.com ranked number ten, falling three positions from November to December 2007(1).

This news comes on the heels of a recent release of industry-wide rankings from Hitwise reporting that REALTOR.com and Move.com were the most visited real estate sites in December 2007(2). Hitwise is a leading online competitive intelligence service.

“REALTOR.com remains the leading real estate resource for consumers because we deliver the freshest, largest and most comprehensive online collection of listings,” said Lorna Borenstein, president of Move, Inc. “We’re pleased consumers continue to cast votes of confidence in our content through their traffic counts. As we prepare to launch many new and exciting resources in 2008, we’re confident consumers will continue to choose REALTOR.com and Move.com as their most trusted online resources when pursuing the American dream of homeownership.”

Earlier this month, Hitwise also released industry-wide rankings of more than 100 sites reporting that REALTOR.com retained first place with an 8.03 percent market share in December 2007(2), while Move.com moved up from fourth place to second place with a 2.73 percent market share.
    comScore ranking of total unique visitors for December 2007:

    Rank         Site
    1            REALTOR.COM(R)
    2            MSN Real Estate
    3            Yahoo! Real Estate
    4            Rent.com
    5            Apartments.com
    6            Homegain.com
    7            Trulia.com
    8            Servicemagic.com
    9            HPCInter@active
    10           Zillow.com

Media Contacts:
     Julie Reynolds/Move, Inc./818.264.5594/ julia.reynolds@move.com
     Sierra Wilson/ Edelman for Move, Inc/ 323.202.1416/
     sierra.wilson@edelman.com
SOURCE Move, Inc.

© 2007 PR Newswire. All Rights Reserved.

Hitwise Ranks REALTOR.com as Top Real Estate Search Term

Posted by RealEstateRama

December 13, 2007

REALTOR.com Beats ‘Homes For Sale’ & ‘Zillow’ As #1 Search Term on Web 

LOS ANGELES, Dec. 13 /PRNewswire-FirstCall/ — Hitwise, a leading online competitive intelligence service, ranked REALTOR.com as the number one search term used in the real estate industry category during the month of November (1). REALTOR.com accounted for 1.56% of all searches on the Internet in the real estate category, far exceeding the next closest ranking term that captured .91% of all searches in November. Zillow.com and Zillow ranked eight and ninth respectively with .34% and .33% of all real estate searches.

“REALTOR.com continues to be top of mind with consumers searching online for real estate because we deliver the largest online collection of listings complemented with the most comprehensive and freshest data available on the Internet,” said Lorna Borenstein, president of Move, Inc. “As the leader in online real estate, we’re committed to providing the tools consumers need and want as they pursue the American dream of home ownership. It’s second nature for consumers to begin their home search on the Move Network of Websites.”

The terms were ranked by volume of searches that successfully drove traffic to websites in the Hitwise Business and Finance — Real Estate category for the four-weeks ending November 24, 2007, based on US Internet usage. Hitwise rankings for the month of November in the real estate industry category for the top ten search terms were as follows:

    Rank      Search Term          Volume
    1         REALTOR.com          1.56%
    2         Remax                0.91%
    3         Real Estate          0.47%
    4         Apartments           0.40%
    5         Homes for Sale       0.37%
    6         Century 21           0.35%
    7         Zillow.com           0.34%
    8         Zillow               0.33%
    9         Realtor              0.31%
    10        For sale by owner    0.30% 

For up to date analysis of online trends, visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at http://www.hitwise.com/datacenter

ABOUT REALTOR.COM(R)

Realtor.com — “Where the world shops for real estate online” — is operated by Move Inc., and is the official Web site of the National Association of REALTORS. Ranked as the No. 1 homes-for-sale site, REALTOR.com(R) currently offers potential home buyers access to over four million property listings as well as the most brokers and agents to contact. The site also provides REALTORS and the home sellers they represent with the Internet’s largest real estate marketplace, reaching more than 4.2 million consumers in November 2007.(2) Agents and companies have the power to customize the resources of the REALTOR.com Web site to maximize their brand and productivity. The REALTOR.com Web site (http://www.realtor.com) is operated by Move, Inc. .

REALTOR(R) and REALTOR.com(R) are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS(R). REALTOR(R) is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS(R) and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move, Inc., or of their other respective owners.

(1) Source — Hitwise — November, 2007 — based on volume of searches

(2) comScore Media Metrix, November 2007

This press release may contain forward-looking statements, including information about management’s view of Move’s future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move’s future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.

© 2007 PR Newswire. All Rights Reserved.

The Los Angeles Times has ceased publication of its weekly real estate section — born more than a century ago — amid major staff cuts.

In mid-July, newspaper managers began to carry out the “largest staff and production cuts in the newspaper’s history,” according to an article in the Times, citing “a continuing slide in advertising revenue.” The newspaper has a circulation of more than 1 million and ranks among the largest newspapers in the nation.

Staff and content cuts are certainly nothing new for newspapers, and a media analyst told Inman News that similar downsizing will likely continue to plague the industry as ad dollars continue to shift online.

The cutbacks initiated last month at the Los Angeles Times had initially targeted about 150 newsroom employees, or 17 percent of the company’s newspaper and Web site editorial staff, according to the Times article, with plans to cut 100 positions in other departments.

Times Publisher David D. Hiller resigned the day after the cutbacks began. Times Editor Russ Stanton announced on July 30 that 135 newsroom employees were laid off, and content cuts have led to 14 percent fewer pages.

Such major cuts at that paper and others have triggered questions about how the industry can properly inform readers about community news in the face of staff cuts, the article notes.

Stanton had earlier stated in a letter to readers that “The future of the Los Angeles Times, in print and online, rests in our ability to meet the needs of our readers and deliver news and information that is unique, far-reaching and indispensable. In-depth journalism remains our hallmark and we are committed to that mission in the face of economic challenges to our industry and our nation as a whole.”

He announced that the newspaper’s “Home” section would move from Sundays to Saturdays and would combine with “Real Estate,” amid other changes — “Book Review” was merged with an “Arts & Books” section to become “Arts and Books,” for example, and the Times had earlier announced the termination of its weekly magazine, among other reductions in content.

Lauren Beale, real estate editor for the Los Angeles Times, wrote in a July 27 blog post at the newspaper’s L.A. Land blog, “because of reductions in staff and space, the Sunday Real Estate section has printed its final edition.”

She noted that the newspaper would continue to publish real estate coverage throughout the week and a few regular features of the section would continue in the Saturday “Home” and Sunday “Business” sections.

Beale began working for the newspaper’s Real Estate section almost 29 years ago. “There’s a journalism term for finishing an edition’s work: You put the section to bed. When I started as a part-timer in this department … under then-editor Dick Turpin, I never dreamed that one day I’d be putting the section to bed for good,” she wrote. The newspaper’s Real Estate section had launched in 1901.

She told Inman News that some other major newspapers have abandoned editorial-produced real estate sections in favor of advertising sections that she referred to as “advertorial,” or ad-based real estate content.

Readers’ online comments about the end of the weekly Real Estate section ranged to the extremes, from anger at its cancellation and the media company’s owner Sam Zell to ugly condemnation of the section.

A supporter of the section wrote, “it was informative (plenty of question-and-answer columns for renters, condo and home owners), presented the facts, and provided some entertainment.” That reader planned to cancel the newspaper subscription over the loss of its Real Estate section, according to the post.

“I’m more of a news, business, sports guy, so I didn’t read the Real Estate section,” wrote another Times reader. “But I am disturbed by the prospect of some of our big city papers being dramatically downsized or going away. The Internet (is great at) distributing other people’s content, but not so much at originating it … papers like the L.A. Times, imperfect though they may be, still frequently play an important role in keeping our other institutions honest.”

Meanwhile, another wrote, “I’m probably not going to miss the Real Estate section. The only thing I ever read in the Real Estate section was the story of how some self-absorbed celebrity is selling his mansion for $10 million, which was always curiously $8 million more than similar-sized homes in the same area.”

Helene Lesel, a real estate writer whose syndicated “Rental Savvy” columns have run in the Los Angeles Times for the past seven years, said her column is one of the casualties in the demise of the weekly section.

“They’re not going to accept anymore syndicated material — there’s not anywhere to put it,” said Lesel, whose columns are distributed by Inman News. “I had read that section since I was a little kid.” The Times seems to be focusing more on the Web these days, she said. “It’s a whole new world out there.”

Stanton’s letter last month did state that the newspaper’s Web site “just recorded its biggest month ever in June with 115 million page views, a 50 percent increase over last year,” and Stanton also noted that readers “embraced” some of the Web site’s new blogs.

Real estate ad budgets are shifting toward online media — and that shift is likely permanent, said Colby Atwood, president for Borrell Associates, a media research and consulting firm.

“Real estate advertisers during this downturn are going to be trying the Web, some of them for the first time, and once they do they won’t go back,” Atwood said.

There has been a drop-off in real estate advertising spending in print publications, owing to the housing downturn and this shift to online media, which can be “more efficient, more trackable” and offer a better return on investment.

“It is not surprising that newspapers are starting to scale back their real estate sections. The decision by the L.A. Times is an example of things that we’re going to see more of as (newspapers) manage the contraction of their business — which is what metro daily newspapers are going to be about for the foreseeable future,” Atwood said.

And while some of the ad problems newspapers are facing now with the severe downturn in the housing market are cyclical, Atwood said not to expect ad money to flow readily back into print when the market recovers and rebounds.

“Truly fundamental shifts are taking place in the advertising industry and a lot of advertising media are not coming back. (Advertisers) are going to be hard-pressed to justify spending money on things they now know are inefficient,” he said.

A Borrell report released last week states that the newspaper industry suffered a record decline in revenue from classified print ads in 2007, “driven largely by a 23 percent fall in real estate classifieds.”

The report also states, “Newspapers are beginning to understand that their most valuable franchise is not local news, but local sales information,” and about half of the people who buy a newspaper do so for the advertising content.

Local news may not be a big selling point for local advertisers: “The epiphany that newspaper managers are beginning to experience is that local news and community information (as opposed to national news) may not attract a large or particularly attractive audience for small advertisers,” according to the report, noting that the Internet is quickly growing in popularity among small advertisers, with local online advertising increasing at a rate of 61 percent this year.

Residential real estate agents and brokers are expected to spend about 25 percent of their ad budgets with newspapers this year, with 12.8 percent going to online sources and 24.2 percent toward television ads.

Meanwhile, residential real estate developers are projected to spend about 47.9 percent of their total ad budgets with newspapers and about 30.2 percent online; and mortgage providers are expected to spend about 8.9 percent of their ad budgets in newspapers and 22.1 percent online this year.

–Inman News reporter Matt Carter contributed to this report.

***

What’s your opinion? Leave your comments below or send a letter to the editor. To contact the writer, click the byline at the top of the story.

Copyright 2008 Inman News

A new hot topic is now available.Do you want to be heard? Want to be known as an industry expert? Submit a post on our latest Hot Topic.

You can read more about it in the Hot Topic section of your Dashboard.

SIGN UP FOR OUR FREE BLOG HERE HTTP://TALK.REALTOR.COM

NEW POISONOUS SPIDER IN THE UNITED STATES

A spider bite…please read :

And you thought the brown recluse was bad!!!

Three women in North Florida , turned up at hospitals over a 5-day period, all with the same symptoms. Fever, chills, and vomiting, followed by muscular collapse, paralysis, and finally, death.

There were no outward signs of trauma. Autopsy results showed toxicity in the blood. 

These women did not know each other, and seemed to have nothing in common

It was discovered, however, that they had all visited the same restaurant (Olive Garden) within days of their deaths. The health department descended on the restaurant, shutting it down. The food, water, and air conditioning were all inspected and tested, to no avail.

The big break came when a waitress at the restaurant was rushed to the hospital with similar symptoms. She told doctors that she had been on vacation, and had only went to the restaurant to pick up her check.

She did not eat or drink while she was there, but had used the restroom.

That is when one toxicologist, remembering an article he had read, drove out to the restaurant, went into the restroom, and lifted the toilet seat.. Under the seat, out of normal view, was a small spider.

The spider was captured and brought back to the lab, where it was determined to be the Two-Striped Telamonia (Telamonia dimidiata ), so named because of its reddened flesh color. This spider’s venom is extremely toxic, but can take several days to take effect. They live in cold, dark, damp climates, and toilet rims provide just the right atmosphere.

Several days later a lawyer from Jacksonville showed up at a hospital emergency room. Before his death, he told the doctor, that he had been away on business, had taken a flight from Indonesia , changing

planes in Singapore , before returning home. He did not visit (Olive Garden), while there. He did, as did all of the other victims, have what was determined to be a puncture wound, on his right buttock.

Investigators discovered that the flight he was on had originated in India

The Civilian Aeronautics Board (CAB) ordered an immediate inspection of the toilets of all flights from India , and discovered the Two-Striped Telamonia spider’s nests on 4 different planes!

It is now believed that these spiders can be anywhere in the country.

So please, before you use a public toilet, lift the seat to check for spiders. It can save your

life!

And please pass this on to everyone you care about. 

What the New REALTOR.com® Can Mean for Brokers and Agents

The New HomepageREALTOR.com® has always been focused on leveraging internet and communications technology to help brokers and their agents enhance their brands and drive more buyers and sellers to their listings. To further that commitment, REALTOR.com® just announced a completely redesigned website that will improve your brand recognition; make it even easier for consumers to find and contact you and attract more listings.

Our New Features and What They Can Do for You

Here are just a few of our new features and changes, and how you’ll benefit from the new REALTOR.com®:

Redesigned Home Page

  • Just 2 clicks to your listings – Buyers and sellers can now get to you faster
  • New Home Page Carousel – Rotates photos of homes relevant to a viewer’s search. Gives a buyer the impression that there is always something new on REALTOR.com® - and a strong reason to keep coming back to your listings

New Redesigned Search Results Page

    The New Search Results Page

  • Gallery View, Map View and List View – Gives buyers and sellers three different avenues to search results. Buyers and sellers with different needs now have multiple ways to find you and your listings

New Premium Showcase Listings

  • Listings are expandable – Appears larger on the Search Results Page than basic listings. Plus, the listing is highlighted in yellow, so it stands out more dramatically, helping to grab the attention of buyers. Consumer research also shows that viewers perceive the new Showcase Listings as higher quality properties. This perception of higher quality transfers to brokers, enhancing professional appearance of your image, separating you from your competition and strengthening brand recognition in viewer eyes
  • Listing Detail Page lets broker or agent appear to host listing, instead of advertising it – Research has shown that this more holistic approach can mean a 61% increase in consumer recall of your brand¹
  • New Open House Alert placement -  Better positioned to attract viewer attention and drive more buyers to your open housesThe New Listing Detail Page
  • Striking New Photo Gallery – Our new gallery photos are now up to 15 times bigger. Lets your properties stand out from Basic showcases and scream for viewer attention
  • Now displays and promotes other properties from your database – Up to 3 of your other listings, to increase your chances of triggering contact from a buyer

New Ways to Be Seen

  • New neighborhood-specific search tools – Provides out of town buyers detailed information about local schools, shopping, etc. Positions you as the local expert and encourages contact
  • Home Value Comparisons – A new feature that lists recent local sales statistics, displaying your logo and pointing viewers in need of real estate expertise to your contact information

See the New REALTOR.com® for yourself

The new REALTOR.com® provides many more improvements, new features and capabilities than we could possibly cover in this article.  For a closer look and better picture, just click here to experience the new REALTOR.com® for yourself.

Who is Most Likely to Buy Foreclosures?  Interest in purchasing a foreclosed home is rising rapidly, according to a survey conducted in April by Harris Interactive for Trulia.com, a real estate Web site.

Here’s what the survey revealed about buyers who tend to be interested in buying a foreclosure:

  • About 60 percent of single/never-married adults are more likely to be at least somewhat interested in purchasing a foreclosure. 

  • About 50 percent of men are likely to be at least somewhat interested compared with 51 percent of women. 

  • Younger adults, ages 18 to 34, are the more likely than other age groups to consider buying a foreclosure with 69 percent expressing interest. 

  • Only 32 percent of adults 55 and older are interested in buying foreclosures.


Source: Trulia.com

I hear over and over again I did not get any leads on the showcase listing enahncements… but I do not remember offering a lead generator. Here is one response I had today, to a Realtor who was  looking for a “lead program”. Dear Readers, sometimes.. thinks need to also be done to actually market the home.

If you do decide to come back to Realtor.com, you should let the person you speak with know you are looking for one of our leads programs.  The showcase listing enhancements  is the “marketing” side of marketing the home.  This is to get exposure so they can take the sellers agents listing & have their buyers agent take them to see the home. Most consumers want to have someone negotiate the best price for them, and not contact the selling agent. Would you agree?

I just had a client call me and tell me that he leveraged the reports we have on Realtor.com, he sent the report to the seller who then agreed to reduce the price, the house is now in contract.

Those that tell you they get nothing from Realtor.com, make sure you tell them to email the report to each seller showing them how many people viewed their property, this will help the Realtor negotiate a price reduction from the seller. Then add a banner that says “ JUST  REDUCED” that should help them get more calls on listings.

Have you ever seen one of our  military walking past you and wanted to convey to them your thanks, but  weren’t sure how or it felt awkward? Recently, a gentleman from Seattle  created a gesture which could be used and has started a massive movement  to get the word out.

Please everybody take just a  moment to watch this is a great lesson for the next generations  too…. The Gratitude Campaign …and then forward it to your  friends!

Click on below:   

http://www.gratitudecampaign.org/shortmovie.php <http://www.gratitudecampaign.org/shortmovie.php>

05/21/2008

ANNOUNCING
THE NEW REALTOR.COM® FREE BENEFITS PACKAGE

Soon it will be easier for consumers to find YOU, your LISTINGS, and the property details they want:

  • Neighborhood information & school reports on your listings
  • Four photos for each of your properties
  • Listing details refreshed multiple times a day
  • Home value comparisons

For more details please read the Overview and Frequently Asked Questions

View the special message from 2008 NAR President Dick Gaylord and NAR Chief Executive Officer Dale Stinton and the New REALTOR.com® Free Benefits Video

CLICK HERE OR CALL 1-800-246-1901 FOR ADDITIONAL INFORMATION & PRICING ON PREMIUM SERVICES

LEVERAGE YOUR BENEFITS | DISCOVER NEW PREMIUM SERVICES | GENERATE MORE BUSINESS

REALTOR.com® Tool Kit | Talking Points and FAQs | REALTOR.com® Partner Listing | REALTOR.com® Home Page Beta

MORE THAN THE MEDIA, I WILL ALWAYS BELIEVE A REALTOR. SO I AM GOING TO DEDICATE A COUPLE POSTS TO ARTICLES….. THAT ARE … WELLL …. POSITIVE…

Where Home Prices Are Holding Up  http://online.wsj.com/article/SB121122333682304367.html.html

By JEFF D. OPDYKE
May 20, 2008; Page D1

Downtown: It’s been among the safest places to hide from the housing downturn.

Much has been made of the way the nation’s real-estate bust is affecting some American cities far more than others. But even within a single metro area, changes in housing prices can show wild variations.

And in big cities, prices in the central cores often fare the best. Far-flung suburbs — where home building exploded in recent years — have more typically gotten hammered. In between is a patchwork of established suburbs and city neighborhoods peripheral to downtown that can be all over the map in terms of price declines — or even increases.

[BIGCITY Slideshow]
See photos of homes for sale in areas where prices are holding steady.

Consider the San Francisco Bay area. Overall, prices there slid 17% in the 12 months through February, the most-recent data available, and were down 8% over the first two months of 2008 alone, making it one of the worst-performing metro areas in the country, according to the S&P/Case Shiller Home Price Indices. Yet prices within the city of San Francisco are up 0.3% over the first quarter of 2008, according to DataQuick Information Systems, a San Diego-based real-estate-data firm.

For today’s buyers, all this means that shopping for housing bargains is increasingly complicated. The best deals may be where prices have slid the most, but such areas could easily fall a good bit more before hitting bottom. Meanwhile, you’ll get few bargains if you buy a home in San Francisco or Manhattan or downtown Boston. Of course, if the housing crisis broadens, the central core areas also could see price drops.

HOME BUYING STRATEGIES

• Housing blog: Discuss strategies for buying a home in the shaky market.

Here’s a cheat sheet to understanding home-price patterns in some of the country’s biggest metro areas.

Chicago

It’s a mixed picture in Chicago’s downtown area. A flurry of condominium building has kept prices down on much new construction. At the same time, some established apartment buildings are still seeing buoyant prices, even as properties spend more time on the market. The Carlyle, a 1960s-era glass-and-concrete tower along the city’s prized Gold Coast neighborhood, recorded the highest price ever — $2.4 million — for one of its “C”-tier units earlier this year, for example.

Jim Kinney, president of Rubloff Residential Properties in Chicago, says “80% to 90% of the buildings along the Gold Coast achieved a record sales price in the last year.” The older buildings are often in blue-chip locations and are generally cheaper, per square foot, than new units.

Bargains abound in Chicago’s periphery. Seven miles south of the Carlyle is Bronzeville, a gentrifying community that during the housing boom was a favorite of buyers who couldn’t afford Chicago’s glitzier core. Just last month, a bank that owns a foreclosed duplex in Bronzeville dropped the asking price to just $85,000, from the January listing price of $129,900. The owners who lost the property originally paid $330,000 in November 2005, about a year before the Chicago market peaked.

[photos]
Getty Images

But beware: Prices may be stagnant or worse for a long time to come. “Because of the huge inventory, it will take years to recover,” says Christina Miller, a Rubloff agent, citing periphery neighborhoods such as Wicker Park, Ukrainian Village and Bucktown.

Chicago’s desirable North Shore suburbs are, for the most part, doing well. Median prices in Evanston, Wilmette and Winnetka, all hugging Lake Michigan’s shoreline, are up over the past year to varying degrees, though sales volume is down sharply, according to a Zip Code analysis by DataQuick. Sellers are receiving about 89% of the list price, according to March data from the North Shore-Barrington Association of Realtors. That’s down from about 95% at the peak of the market.

In upscale Highland Park, about 25 miles north of downtown, prices are down more than 6%. But that average is being skewed by a high number of sales of low-end homes, some forced by foreclosure.

New York

While New York’s commuter market — which includes suburban New York, New Jersey and Connecticut — is down about 8% from its peak in mid-2006, much of Manhattan continues humming along. Neighborhoods such as SoHo, the Lower East Side, Greenwich Village, Chelsea, Murray Hill, the Upper West Side and Harlem are all up in the past year, according to DataQuick’s Zip Code analysis.

Bidding wars still happen. Toni Haber, an executive vice president at Prudential Douglas Elliman, a New York City real-estate firm, says 60 people waited in line recently at an open house to view a three-bedroom apartment in Greenwich Village. The owner had four competing offers within the week, and agreed to sell for about $2.5 million — $300,000 over the asking price.

Part of the city’s strength comes from the fact that few buyers were investing in properties to flip them. Moreover, many apartment buildings in New York aren’t condominiums but co-ops, which impose financial demands on potential buyers far more rigorous than banks do — which helps keep the number of foreclosures down. In addition, foreign investors have been exploiting the weak dollar by grabbing Manhattan real estate.

One area of weakness: the Financial District in Lower Manhattan, where median prices are down, in part because of an abundance of new construction in the area.

Those areas of Brooklyn that are close to Manhattan are also holding up well. On the periphery, places like Jamaica, Queens; parts of the Bronx; and nearby New Jersey towns such as Jersey City and Hoboken are off between 3% and 14%.

Farther out, popular commuter towns like Summit and New Providence, N.J., are down at much as 16%. Pockets of suburban strength do exist, though. High-end suburbs in New York’s Westchester County such as Chappaqua are up over the past year.

Boston

Michael DiMella, managing partner at Charlesgate Realty Group, recently sold a one-bedroom condo in Boston’s South End district for $365,000, roughly $100,000 more than the owners originally paid in 2000 and about what they could have expected at the peak of the Boston real-estate market in late 2005. But the condo sat on the market for nearly four months before a buyer came along.

[a tale of five cities chart]

That sale typifies many parts of core Boston these days: flat to modestly higher prices but a longer time to sell. Prices in the city’s core are off less than 1% over the past year, according to first-quarter data from Listing Information Network, Boston’s MLS system. The real difference today is that homes are staying on the market for 111 days on average, up from 85 days in 2005.

Prices in key neighborhoods, such as Back Bay, the South End, Fenway and the Waterfront, are all up between 3% and 10%. Beacon Hill and the North End, however, are down sharply, as much as 33%. That’s partly the result of a slew of high-end properties that hit the market in 2006 and 2007 that were priced as high as $1.5 million, skewing the price data upward. Even without those sales, however, the median price would be down by double-digit amounts.

“No one is taking prices higher these days just to see if they can get it, like they used to,” Mr. DiMella says of Boston’s downtown core. “But you have to come with realistic expectations. This is a highly desirable area, and you’re not going to find a steal.”

Nearby communities are a mixed bag. Condos in suburban Brookline, one of the most desirable Zip Codes — 02445 — are down about 8%, while neighboring 02446 is up nearly 7%, for example. Among city neighborhoods, Dorchester is down across the board by as much as 25%, yet Jamaica Plain and West Roxbury are each up between 7% and 9%.

San Francisco

“I get buyers who come in thinking they’re going to get a real bargain these days because prices are down all over the country, and we just laugh,” says Caroline Werboff, an agent with San Francisco real-estate firm Hill & Co.

People want to live in San Francisco’s urban core. Median prices around the Financial District, North Beach, Telegraph Hill and Russian Hill are up — in some case strongly.

Ms. Werboff says a Russian Hill home that sold for $7.7 million in April 2004 sold again in February for $10.3 million. A newly listed house in Pacific Heights, another core neighborhood with strong price appreciation, sold three years ago for $6 million. Ms. Werboff says that the owners “will get $10 million now.”

Still, some San Francisco neighborhoods are down, particularly along the edges of the city, such as Portola, Bayview, Hunters Point and Sunset. Edward Leamer, director of the UCLA Anderson Forecast, an economic research center at the University of California Los Angeles, warns that “the housing problems won’t bypass San Francisco proper. The decline will just take more time.”

Meanwhile, both closer-in and distant suburbs are weak, too, often markedly so. On the periphery, San Mateo County and high-end Marin County are doing the best, both down more than 4% between March 2007 and 2008, according to DataQuick. Alameda and Contra Costa, across San Francisco Bay from the city and chockablock with anonymous tract housing, are down 18% and 27%, respectively. Bargains exist, but with so much inventory, prices aren’t expected to rebound quickly.

Santa Clara County, home to Silicon Valley, is down more than 9%, though pockets of strength exist in communities such Sunnyvale, Mountain View and Los Altos. Napa County, meanwhile, is one of the weakest in the region, with median prices off more than 20%.

Los Angeles

L.A. is an anomaly. No real urban core exists. The area is just a sprawling string of suburbs that run together.

And most of that sprawl is bathed in red ink. Median prices in communities throughout Riverside and San Bernardino counties — the distant, inland suburbs that are at the epicenter of the region’s subprime and foreclosure crises — are down, often sharply.

Lower-priced homes in tony Palm Springs have lost about 24%, though more-expensive homes are up slightly. Less-affluent cities such as Ontario, Chino and Rancho Cucamonga are all down between 15% and 31%. Los Angeles County, Orange County to the south and Ventura County to the north are suffering equally.

The only notable area of strength: high-end real estate. L.A.’s Westside, home to affluent neighborhoods such as Brentwood and Westwood, “tends to be more insulated because this is where people with money want to be,” says Madison Offenhauser, regional director in Los Angeles for Keller Williams Realty.

Median prices in Brentwood are up 16%. The Hollywood Hills, up 26% to a median price of more than $2.1 million. Rancho Palos Verdes and the Palos Verdes peninsula, up 17%. Parts of Newport Beach, one of Orange County’s poshest addresses, are up as much as 67% to $2.75 million. The coastal village of Laguna Beach is up 6%.

Lee Ann Canaday, owner of the Canaday Group, a Laguna Beach real-estate firm, says “almost every deal I’ve done this year” in Laguna and Newport Beach has had multiple offers.

Write to Jeff D. Opdyke at jeff.opdyke@wsj.com

I was emailed this……..

Date: Mon, 28 Apr 2008 08:45:36 -0700What costs more per year than the the Iraq War? I hope the following 14 reasons are forwarded over and over again
until they are read so many times that the reader gets sick of
reading them. I have included the URL’s for verification of the
following facts:
  
1.
  $11 Billion to $22 billion is spent on welfare to illegal aliens each year. http://tiyurl.com/zob77   
2.
  $2.2 Billion dollars a year is spent on food assistance programs
such as food stamps, WIC, and free school lunches for illegal aliens.
color=#003399>http://www.cis.org/articles/2004/fiscalexec.html
  
3.
  $2.5 Billion dollars a year is spent on Medicaid for illegal aliens.

http://www.cis.org/articles/2004/fiscalexec.html  4.  $12 Billion dollars a year is spent on primary and
secondary school education for children here illegally and they cannot speak a word of
English!
http://transcripts.cnn.com/TRANSCRIPTS/0604/01/ldt.0.html
 5.  $17 Billion dollars a year is spent for education for the
American-born children of illegal aliens, known as anchor babies.
http://transcripts.cnn.com/TRANSCRIPTS/0604/01/ldt.01.html
/  
6.
  $3 Million Dollars a DAY is spent to incarcerate illegal aliens.

http://transcripts.cnn.com/TRANSCRIPTS/0604/01/ldt.01.html
7.
30% percent of all Federal Prison inmates are illegal aliens.
http://transcripts.cnn.com/TRANSCRIPTS/0604/01/ldt..01.html
   
8.
  $90 Billion Dollars a year is spent on illegal aliens for Welfare and
Social Services by the American taxpayers.
    9.  $200 Billion Dollars a year in suppressed American wages are caused by the illegal aliens. 

http://transcripts.cnn.com/TRANSCRIPTS/0604/01/ldt.01.html  10.  The illegal aliens in the United States have a
crime rate that’s
two-and-a-half times that of white non-illegal aliens.. In
particular, their children, are going to make a huge additional
crime problem in the US .
http://transcripts.cnn.com/TRANSCRIPTS/0606/12/ldt.01.html 11.  During the year of 2005 there were 4 to 10 MILLION illegal aliens
that crossed our Southern Border also, as many as 19,500 illegal aliens from Terrorist Countries. Millions of pounds of drugs,
cocaine, meth, heroin and marijuana, crossed into the U. S from
the Southern border.

Homeland Security Report.http://tinyurl.com/t9sht  
12.
  TheNational Policy Institute, ‘estimated that the total cost of massdeportation would be between $206 and $230 billion or an average costof between $41
and $46 billion annually over a five year period.’
http://www.nationalpolicyinstitute.org/pdf/deportation.pdf 
13.
  In 2006 illegal aliens sent home $45 BILLION in remittances back to
their countries of origin.
http://www.rense.com/general75/niht.htm
14.
  ’The Dark Side of Illegal Immigration: Nearly One Million Sex
Crimes Committed by Illegal Immigrants In The United States .’

class=EC_EC_EC_EC_ececapple-style-span>http://www.drdsk
.com/articleshtml  Total cost is a whooping  …  $338.3 BILLION A YEAR!!!       If this doesn’t bother you then just delete the message, but on
the other hand, if it does raise the hair on the back of your
neck, then forward it.
 
Snopes is provided for doubters: http://snopes.com/politics/immigration/bankofamerica.asp 
Social Security Change For 2008
 The United States Senate voted to extend Social Security Benefits
to Illegal Aliens beginning in 2008. The following are the
senators who voted to give illegal aliens Social Security
benefits. They are grouped by home state. If a state is not
listed, there was no voting representative. 
    Alaska : Stevens (R)      Arizona : McCain (R)
   Arkansas : Lincoln (D) Pryor (D)
   California : Boxer (D) Feinstein (D)
   Colorado : Salazar (D)
   Connecticut : Dodd (D) Lieberman (D)
   Delaware : Biden (D) Carper (D
   Florida : Martinez (R)
   Akaka (D) Inouye (D)
   Illinois : Durbin (D)
Obama (D)
   Indiana : Bayh (D) Lugar (R)
   Iowa : Harkin (D)
   Kansas : Brownback (R)
   Louisiana : Landrieu (D)
   Maryland : Mikulski (D) Sarbanes (D)
   Massachusetts : Kennedy (D) Kerry(D)
   Montana : Baucus (D)
   Nebraska : Hagel (R)
   Nevada : Reid (D)
   New Jersey : Lautenberg (D) Menendez (D)
   New Mexico : Bingaman (D)
   
New York : Clinton (D) Schumer
(D)
   North Dakota : Dorgan (D)
   Ohio : DeWine (R) Voinovich(R)
   Oregon : Wyden (D)
   Pennsylvania : Specter (R)
   Rhode Island : Chafee (R) Reed (D)
   South Carolina : Graham (R)
   South Dakota : Johnson (D)
   Vermont : Jeffords (I) Leahy (D)
   Washington : Cantwell (D) Murray
(D)
   West Virginia : Rockefeller (D), by Not Voting
   Wisconsin : Feingold (D) Kohl (D)  
   SEND THIS TO ALL YOU KNOW. THE
ENTIRE POPULATION OF THE UNITED
STATES NEEDS TO KNOW THIS INFORMATION, UNLESS THEY DON’T MIND
SHARING THEIR SOCIAL SECURITY WITH FOREIGN WORKERS
who didn’t pay in a dime! 

SO……………they asked me to give a top producer class today on our featured ads marketing program… and the topics they gave me were: What is it to me.Why do I promote it. Who do I promote it to.Now, I will never say that I can sell better than anyone. I am just hoping that I can give enough epiphany’s where we can all make money. Homeowner included. (Buyer or seller, cause the buyer will be selling one day, and will want someone like you to make them money) And I immediately thought BLOG… what a great blog.

What is it to me.

****It the only product we have that can tie all our marketing systems and your marketing together.…………..Makes it easy for you, the realtor to leverage our products.Well, it is a great way to leverage and advertise all of the programs that you offer on Realtor.com to an audience that loves Realtor.com. I mean if a consumer is shopping on RDC, and passes by the featured homes, and see what is my home worth on every page over on the left hand side, and inquires, why would you not want to leverage the very thing they came to our sight exactly looking for.

Why do I promote it.

——–There is no place like home…the clients that are surfing Realtor.com want to be on Realtor.com I honestly cannot think of a more cost effective way to get your message out to such a specific targeted audience. Obviously the larger of the % of market share the louder the ad, the bigger the response. There is not a more powerful/credible message to your consumers than I am one of the featured agents on Realtor.com

Who do I promote it to.

Anyone I feel wants to dominate – so if we did not talk about it, maybe we should talk about how you are feeling about succeeding right now. Anyone who wants to get/stay aggressive in real estate. You can not have this program if you are afraid to close. You will get vague phone calls from anything you do. No one will call you, and say hey, please close me. Anyone who wants them to remember thier brand, not the company or the listing. Anyone who wants them to be perceived as “thier own brand” as opposed to Re/max or Trulia.If you want people to remember I used “Rita Realtor” as opposed to Realtor.com, Re/max, or Trulia.com then you have to have a brand.

There is no more cost effective way to get out a brand than this. I am a firm believer of…. SHOULDN’T YOUR REALTOR BE ONE THAT ACTUALLY SHOWCASES YOUR HOME ON REALTOR.COM, CAN FEATURED YOUR HOME ON THE FRONT PAGE, IS A FEATURED AGENT ON REALTOR.COM,IS THE PREMIERE CMA SPECIALIST IN YOUR NEIGHBORHOOD ON REALTOR.COM, AND CAN PROVIDE FOR YOU A COMPLETE MARKET ANALYSIS WITH THE MOST UP TO DATE INFO THE NUMBER ONE PLACE PEOPLE SHOP FOR HOMES ONLINE OR OFF?

Anyone who wants to stay in real estate

Anyone who does not have an effective marketing program

Anyone who has any sort of niche market

Anyone who wants consumers to remember them and not the listing or broker

I listed with Shelia not Re/Max

HOW WOULD I PROMOTE IT TO YOU?

I would tell you that it is a great way, if not the only way in your area to been seen 15-50,000 times a month in your local market for less than 1% of the price of sending postcards to 50% of all people looking to buy or sell real estate. If you were to send out 50,000 postcards this month - how much would that cost - $25,000?? Now, how about if you were send out enough postcards to reach 50,000 that were interested in buying & selling real estate? What other medium gives you so much credibility?

****There is no other place where you can uneven the playing field! Not on your company’s website, not on the mls, not on your listings in the paper. And where else can you uneven the playing field? There is no other place with as much credibility, combined with limited inventory, combined with visibility, combined with flexibility that can influence your microsphere of buyers and sellers as Realtor.com. Cause consumers trust Realtor.com, and you cannot buy trust.

I have been watching the election process on TV… and once again it disaapoints me. I feel they feel all you have to do is throw money at a challenge at it will be fixed.

Well… if I was a politician.. this is how I would answer to the challenges to….

Welfare: well what you have here, is a basic standard challenge.

1. DEAD BEAT DAD DOES NOT HELP, SO MOM GOES ON WELFARE, BECAUSE SHE CAN NOT AFFORD… DAYCARE. SO WHAT SHOULD WE DO? INSTEAD OF WELFARE, AND LEAVING THE CHILD IN A MOST LIKLEY BORED ENVIROMENT, BECAUSE THE MOM HAS NO MONEY TO DO ANYTHING…instead of welfare… suplly free daycare. Mom gets job (pays taxes, people get jobs from being a daycare provider, pays taxes, the child is in a stimultaing environment, therefore having an opportunity to become a productive member of our society. No jobs?? well I know a few hundred convelescent homes, that some elderly could use a person to visit them, play chess etc. Somehow, after being there, you either become a really caring person, or find a job miracuously.

2. Healthcare - How about education. Why nto just tell the people that 50% of our US medical bills are from misusing emergency rooms…. at $450 - $750 a pop for the flu, and make more URGENT cares open 24 hours a day???????????????? How about just saying look America, if YOU care, don’t abuse th ER… and if they don’t care after that… then why do I? http://www.chcf.org/press/view.cfm?itemID=126090

WAGES: NOT ONLY SHOULD WE HAVE MINIMUM WAGE LAWS - BUT MINIMUM WORK LAWS. YOU HAVE TO WORK…. TO GET PAID…. I do not know an employer in the world who does not want to pay you more money. I know very few employees who woke up this morning saying I am going to make, save as much money as I can for my boss today…. and then do it. If I wanted a raise, I would say.. hey look I made twice as many XX as Debbie, and never made a personal phone call, or surfed online…. I saved you $$$, could I have half of what I saved you?  

Dec

4

New Listing

Posted by Heather Riggio under For Buyers, Listings

Check out this new property that I just posted on my Web site. It is in Westlake Village.

Nov

7

It has come to my attention that, though I preach to you the value of memory recall value, branding yourself, having no fear for prospecting, that in fact.. but for the creation of our own sense of urgency, the advertising I reccommend to you, most of the time creates no immediate results, but for the fact that the average reader of our site comes back 12 times, spends 45 minutes each time, 90 days before they ever contact a Realtor, and that the value in drip marketing is the “drip” (staying in touch, until that proposed time that that said person decides to make a move),some may feel no value in my branding, memory recall value, mini commercials, that I leave on your voicemail, faxes and emails.

Which means, even though it is I who have called you 5 times in the past year…  people do not feel that there is the same memory recall value in phone solicitation that may have prompted you to call. So my task to you, is when you call to advertise anywhere, do you feel a greater sense of urgency to call one company over another, when one company has made several attempts to reach you on the phone, personally with vested interest, over a company that has never called you.

To further that, do you feel any responsibilty to the person who has made several attempts to contact you?  

Because, much like you I rely on referrals, and providing great value to you, to keep me in my business.

Oct

11

New Listing

Posted by Heather Riggio under For Buyers, Listings

Check out this new property that I just posted on my Web site. It is in Westlake Village.

So I actually have realtors who want to know what you are doing. And how I am doing in this fair weathered market…

And I will be honest. I have about 15% of my realtors who cancel, due to the soft market…. Now, how that helps, I have no idea, because my other clients are using that against them.

If last year, you had 10 listings, this year you need 20. How will I get my 20? 

By contacting the FSBO’s and expired.. and saying hey your last realtor did not…. and I will…..  And if they are considering another Realtor…. It is more of a case of.. but I just got you front page ads on Realtor.com, MSN..

I know, you are like, Heather, why would I want to do all that.  Well, I personally rarely get referrals based on my good looks and charm alone. So…referrals, referrals, referrals. Ilove referrals. When I cold call someone they are like, no. No to my free blog, no to even seeing how thier listings look on Realtor.com. No to my free expo. But when I get a referral.. we usually have a great enlightening conversationand get to talk about marketing, and the market, and actually accomplish something.

I think that in this market, it is kill or be killed. I think it is something like 8 out of 10 homebuyers check out realtor.com after they list thier home.

Referrals are buyers, sellers, children of retirees, and have more referrals. But why would should could they refer you????  Real estate is 90% referral based. But they need a reason to refer.

Oct

11

New Listing

Posted by Heather Riggio under For Buyers, Listings

Check out this new property that I just posted on my Web site. It is in Westlake Village.

So it is the beginning of the month, the first day of selling days, and much like you I hope, am planning my month. It is a start over. New commitments, new start. Everything is washed away from last month.. Kids are back in school, birds are singing, somewhere, and it is only 80 degrees here… which is better than the 112 degrees I spent part of my weekend in.

In a perfect world, I could email all my clients and they would read the email, I would call, they would answer the phone, and we would come up with some sort of strategy that would make both our lives better.

But as it is, in this fast paced world, only 10 emails, and 5 phone calls, no less, would obtain a call back. I often wonder if that is the same for every type of account executive, Realtor, service industry.

In the age of texting, email, fax, voicemail, you would think one would find it easier to communicate, but often my clients tell me I am the hardest one to get a hold of.

Both way, I will get in touch with at least 500 of my potential & current clients, and maybe I will be fortunate enough to post some of the”moments” of those incredible conversations here. Maybe, I will write a book stating that you have to leave 3 messages a month, before someone should call you back, like a courtship. And you can not call back before call number 5, if you are planning on doing a lot of business with that person, but if you wait till message 8, that would be “please take no for an answer”. (Is having your voice messages ignored less damaging mentally than a verbal NO from a client? Psychotherapists, please let us know…) If I wrote the book, and everyone read it, and believed it, then the 3-8 rule would be expressed, and implemented all over the world. Then and only then, I would not feel so intrusive and annoying (I actually consider myself tenacious, but that would not get a heart felt response from you, so intrusive and annoying it is

Any fan of Zig Ziglar, and Zig himself, can tell you most sales people only want to make your life better. Like the first person who sold the toaster or the vacuumand much like selling real estate, you can only sustain it, if you are selling things that will make people’s life better. I hope to make a lot of peoples’ lives better this month. If I can reach them.

Aug

22

I talk to alot of buyers, sellers, Realtors, & Internet Advertising gurus, and they all say the market has changed.

Yes, it has, but that does not mean anything. We control our world.

When the news says Christmas spending will be down this year due to lead in paint from China… retailers go… got to find a more clever ad campaign, have to spend more $$$ on advertising this year, update the store’s look and feel, take out our competition, start advertising earlier, open the store longer.  And retain thier profits and business that way.

I feel, in real estate, instead of potential “shoppers/sellers” saying, better manicure my lawn, better have a “cocktail party” open house with the fresh aroma of apple pie baking in the oven, and better get more ads out, and on the front page of everything, (especially Realtor.com) I feel they may let the media take over.

I think as entreprenuers, we should learn from the namestays, and advertise more, crush our competition,  outshine the seller down the street, work later, and find creative ways to make even more money than last year…

Welcome to Heather Riggio’s Blog! This blog will provide you with valuable information, tips, and general insight into the real estate market in Westlake Village. Visit my website at http://HeatherRiggio.featuredwebsite.com.